Revolucionando el sector salud: la inmersión de la telemedicina y su fortalecimiento a través del marketing
DOI:
https://doi.org/10.35290/re.v4n3.2023.1051Palabras clave:
salud, telemática, medicina, mercadotecnia, redes socialesResumen
Este estudio explora la intersección crítica entre la telemedicina y el marketing en el ámbito de la atención sanitaria. La telemedicina, al facilitar la atención médica a distancia, tiene un potencial preventivo, reduciendo la necesidad de intervenciones médicas sin supervisión adecuada. Sin embargo, es el marketing el que tiene el poder de impulsar su aceptación y adopción en la sociedad. A través de la revisión de fuentes bibliográficas de alto impacto, este artículo destaca cómo el marketing actúa como catalizador, potenciando las ventajas de la telemedicina y promoviendo su implementación eficaz en el sistema de salud. El objetivo es evidenciar cómo una colaboración sinérgica entre ambas esferas puede conducir a un incremento significativo en el uso y la eficiencia de la atención médica remota.
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