Vol. 3 No. 2 (2022)

We are pleased to present issue 3, volume 2 of the Eruditus Journal. This publication presents 05 articles, theoretically grounded proposals, theoretically or empirically supported discussions, historical or biographical essays of interest to the scientific community that include reflections based on the administrative, accounting and financial areas.

By way of summary, an excerpt of the work carried out in this publication is presented:

The first article focuses on relationship marketing (a case study), this is a strategy used by companies to create a bond with customers and obtain good long-term relationships. Therefore, it seeks to be applied as a customer loyalty strategy through social networks. The results showed the importance of applying relationship marketing to create and strengthen lasting and trusting relationships with customers, social networks are useful for fast and effective communication, because they allow information to be shared and, through publications, foster an emotional connection with consumers.

Crowdfunding in Uruguay and the region: regulatory analysis of a financing option is the name of the second article, which aims to analyze the evolution of the legal framework, with its subsequent regulations, in Uruguay and countries in the region (Argentina, Brazil, Chile, Peru and Colombia); some of the main crowdfunding platforms will also be analyzed to visualize their impact and evolution. The importance of continuing to delve into these means of financing, and their impact on the economy, is visualized.

In the third work, the topic of informal commerce in public spaces in the city of Ambato is discussed. Among the main results it was found that the days of informal sales are mostly on Mondays, with 20%, so it was obtained that 47% work the whole day, among the products to be marketed are highlighted that 26% sell vegetables and vegetables and 15% clothing, on the other hand, the places of more trade were the Primero de Mayo and its surroundings (33%), the Tomas Sevilla (25%) and Mercado Modelo (17%) and the profit of an unregulated self-employed trader in 78% is $ 50 a week. It is concluded that the non-regularized trade is permanent, the most traded products are vegetables, followed by fruits and prepared products.

Theory of consumption values: sustainable farms in Ecuador, is the name of the fourth study, which focuses on the analysis of farm meat marketed in butcher shops in the city of Machala. To analyze this, a theoretical model based on the theory of consumer values was implemented. The results indicated that only the values of social value responsibility, conditional value and conditional value of quality have a positive and significant effect on consumer choice behavior; while the functional value of price, emotional value and social value identity fail to have a statistically significant effect. These results are due to the fact that meat is not yet fully perceived as an organic product.

Finally, an article is presented with the objective of determining the current status of the Asociación de Producción Textil Anda y Vuelve "Asprotexav", with respect to the market, by means of the semaforization of the data obtained from the SWOT matrix. The results obtained indicate that the association has critical points in the existence of finished products and outdated machinery, as well as the need to implement marketing strategies to promote its brand. Its strong points in the garments are the quality and price offered to the consumer; that said, customers are satisfied with these garments.

In view of the above, and in order to promote research, the scientific community is invited to submit their manuscripts to our journal, to publish their research results, for which it is requested to review the requirements of form in our official site that are in correspondence with the lines approved by the Israel Technological University, publisher of our journal.

William Fernando Ortega Naranjo, Mg.
Editor of Eruditus Journal